Increasing Number of Men Choosing Facelifts and Liposuction to Look Good and Stay Competitive
Statistics published by the American Society of Plastic Surgery show a significant surge in the number of men who are choosing to undergo cosmetic plastic surgery to help them look and feel their best. From 2009 to 2010, facelifts for men increased by 14 percent, while liposuction rose by 7 percent among males.
Houston plastic surgeon Dr. Christopher Patronella said the statistics coincide with a trend in American society to adopt beneficial health and fitness lifestyle habits and slow the aging process. “Most people, if they feel good, they want to look the part,” he said.
As good as these individuals may feel on the inside, most will attest that frown lines, undereye bags, sagging jowls, flabby mid-sections and other unwanted signs of aging do not exactly reflect a look of vitality and a youthful spirit. While women have long embraced the power of cosmetics and cosmetic plastic surgery to diminish face and figure flaws and enhance their looks, men as a whole throughout time, whether by chromosomal default or societal conditioning, have stoically brushed off such concerns over their physical imperfections. But experts say this is changing, in part, due to an increasingly competitive work force and the aging of the baby boom generation.
“Culturally, particularly in an urban society, it makes a difference in how you present yourself to others. It’s pretty well established that people are more likely to hire and do business with people that look good, whether that is through the way they dress, the way they are groomed, or the way they look. As factors of success in business, they are as important as intelligence. You want to do business with someone who looks good,” said Dr. Patronella.
While patterns from past years have shown an increase in the number of men seeking minimally invasive treatments such as BOTOX® Cosmetic and soft tissue fillers to soften crows feet and wrinkles, in 2010 a majority of the fastest growing cosmetic procedures sought by men were surgical. Though cosmetic injectables temporarily diminish lines, surgical methods are required to tighten and lift sagging skin, facial features, and body parts. With that in mind, men underwent such surgical procedures as facelifts, necklifts, and eyelid surgery to restore a a more refreshed and youthful appearance to their faces, and liposuction to create a more athletic physique.
“The social stigma of plastic surgery has been breached over the last decade, perhaps 25 years behind women. While many men are still reluctant to share their plastic surgery experience, a growing number are finding it no longer a taboo subject,” said Dr. Patronella.